Choong Hoon Cho founded Korean Air in order to help the country’s economy. A few years passed, the company has grown big and now it’s among the Top 10 airlines in the world. Most of the credit for this, of course, goes to its founder, who has chosen a unique path for the company. It doesn’t copy what others do. This airline doesn’t want to attract potential clients’ attention with lots of advertising. Instead, Korean Air focuses on making quality standards of the service even higher. In most cases people hear about the company through the grapevine. Once you fly somewhere via this airline, you will definitely want to tell your friends about the trip! You can be sure that they will be very grateful for this piece of advice!