It is an e-commerce website which mainly provides for online shopping of fashion, apparels, accessories and electronics. It was founded by RARA crafts PVT Ltd. It is not just a mere company, the company is fully ISO certified. The main objective of the online store is full satisfaction of its customers. The platform deals with high quality products from recognized brands. It offers discounts on its coupons. This is one of the ways the company uses so as to attract new customers. Customers who have used the site give very positive feedback about it .It also has a wide experience in the field since it was established in 1995.