Baby Central is a comprehensive online marketplace offering a variety of goods for children and their parents. Established in 2010 by two mums living in Hong Kong, the store covers multiple categories including Gifts, Playtime, Diapering, Clothing, Nursery, Feeding and many more. The products come from numerous international brands. The mission is simple: offering young parents everything they may need to bring up their children, sharing choice ideas and helping website users save money. The Special Offers section shows products featuring discounts up to 50% from their regular retail prices. Joining a Baby Central Club guarantees 10% discounts. All prices on the store are denominated in HKD.