Founders of the Yoox store pursued the idea to implement the project of a successful multi-brand online hypermarket that would specialize in selling stock clothing of the most famous global manufacturers and brands. This is not just an ordinary online shop of fashionable clothes, shoes and accessories. Italy is a country where the modern capital of fashion is located and where many fashion designers create their unique collections. Fans of extravagance with desire to emphasize their own individuality in every way will feel very comfortable on this portal. The combinations of styles and colors, which are offered on the website, can hardly be found in street boutiques or shopping centers. Thanks to direct contracts, lack of costs for renting and maintaining chain stores, today's for sale collections are avaliable at discounts that can reach 90%, which distinguishes this store among others.